![]() However, putting your billboard up in Times Square could cost you around $25,000. For example, a billboard on a rural highway could cost around $300. Prices will vary based on location, total traffic in the area, and the estimated amount of people who will see your billboard. The cost of billboard advertising varies a lot depending on several factors. That’s partially because billboards are extremely useful for getting people to go out and learn more about your brand. Billboards and other outdoor advertisements usually include a web address and social media page right next to the phone number, Billboard Advertising Cost For many businesses, the best option is to do a bit of everything. However, the answer is rarely as simple as choosing digital advertising over billboards. When deciding which route is right for you, there are many factors to consider, like cost. Businesses and brands utilize digital channels like social media, search engines, email, and more to connect with consumers. Digital marketing, unlike OOH marketing, is an all-encompassing term for any marketing effort that uses an electronic device or the internet. While it’s nearly impossible to track impressions on a billboard ad, they’re still popular because they get a high number of views due to their locations. This print is meant to raise awareness of your brand, advertising campaign, or new product.īillboards are typically located in places along highways and cities so that they get the most visibility possible. Billboard advertising is when you advertise a large-scale print on a billboard. Let’s begin by explaining billboard advertising. ![]() According to a Study, Billboard Viewers Used a Billboard to:. ![]()
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